Open your Pilates studio with someone who's done it — and was profitable by month one
Studio advisory from PlankeApp is one-on-one guidance for new and soon-to-open Pilates studios, led by Hannah McMullen — certified instructor, studio owner, and PlankeApp co-founder.
Tell us about your studioWho you'll work with

Hannah got certified in 2015 and taught full-time in New York before opening The Reformery, her multi-location studio in Rochester, NY — where she still teaches every day. She holds both classical and contemporary certifications and has taught in both classical and contemporary studios. Along the way she co-founded PlankeApp, the hiring platform connecting Pilates studios with certified instructors.
She's currently advising new studios in Los Angeles, Washington, DC, and upstate New York. The questions she helps owners answer are the ones she had to figure out herself: where to open, what to charge, which booking software to run, and how to find instructors before opening day.
How we can work together
Launch strategy session
One focused working session
60-90 minutes, one-time
- A focused 1:1 working session with Hannah
- Your most pressing questions: concept, space, equipment, pricing, booking software, hiring
- Clear next steps in writing after the call
Opening roadmap
Hands-on help through your opening
Multiple sessions through your opening
- A review of your market, including what instructor hiring looks like locally
- An instructor hiring plan for opening day and beyond, including training program options
- Working sessions on pricing, booking software, equipment, and day-to-day operations
- Your studio set up on PlankeApp with launch job posts ready to go
We take a small number of studios each quarter so every engagement gets real attention.
How it works
Tell us about your studio
Share where you are in the process using the form below.
Hear back within 2 business days
Hannah reviews every inquiry personally and will follow up by email.
Pick a package and get to work
Start with a single session or work together through your opening.
Tell us about your studio
Prefer email? Reach us at support@plankeapp.com
