Open and grow your Pilates studio with an owner who's done it
One-on-one guidance for opening and running a Pilates studio, led by Hannah McMullen — certified instructor, profitable studio owner, and PlankeApp co-founder.
Book a free intro callWho you'll work with
Hannah got certified in 2015 and taught full-time in New York before opening The Reformery, her multi-location studio in Rochester, NY. It was profitable in its first month, and she still teaches there every day. She holds both classical and contemporary certifications and has taught in both classical and contemporary studios. Along the way she co-founded PlankeApp, the hiring platform connecting Pilates studios with certified instructors.
She's currently advising studios in Los Angeles, Washington, DC, and upstate New York. The questions she helps owners answer are the ones she had to figure out herself: where to open, what to charge, how to market locally, which booking software to run, and how to find and keep great instructors — at opening and as the studio grows.
What we help with
Market research & location
Where to open and who you're up against, so you plant your studio in the right neighborhood.
Pricing & revenue
Pricing, packages, and the numbers that keep a studio profitable month after month.
Hiring & managing instructors
Building and keeping a team you trust, from your first hire to a full schedule.
Local marketing
Filling classes with marketing that actually works for a neighborhood studio.
Your studio website
A clear, modern site that turns visitors into booked clients.
Day-to-day operations
Booking software, equipment, and the systems that keep things running.
Start with a free intro call
Intro call
Whether you're opening a studio, growing one, or stuck on what's next
15–30 minutes
- A focused 1:1 strategy call with Hannah — the owner you'll actually be working with
- An honest read on where you are and the biggest lever to pull next
- Tactics that have actually worked in a real studio, not theory
- Walk away with a clear move you can make right away
We take a small number of studios each quarter so every engagement gets real attention.
How it works
Book your intro call
Pick a time that works on Hannah's calendar — no back-and-forth.
Talk it through with Hannah
A focused 1:1 about where you are and the biggest thing in your way.
Decide what's next
If it's a fit, map out the right way to work together — no pressure either way.
Tell us about your studio
Can't find a time that works, or want to share a bit first? Tell us where you are and Hannah will follow up to find a time.
Prefer email? Reach us at support@plankeapp.com